At One Step Ahead, we've been making life easier, safer and more fun—for parents and kids for more than 20 years.
Our mission: to save parents time, money, and frustration by bringing you the best of the vast children's market. We do the "pre-shopping" for you, researching, comparing, and pre-testing thousands of products so we can select only the top performers. Remember, we're parents, too, and very picky parents to boot.
Long ago, we realized we can't always find items that meet our high standards. So we decided to create them ourselves, something most kids' companies don't do. Our in-house design team works closely with parents to develop smart, high-quality products unlike any others. We rely on our real-life Parents' Panel for fresh ideas and constant input.
In short, we're the opposite of big box stores and websites that tout their huge selection, but leave it up to parents to sort through it all. By narrowing the field, providing superior alternatives, and offering detailed product information, we eliminate the guesswork, so you can make better buying decisions. It's like having your own personal shopper.
Speaking of personal, we pride ourselves on our friendly, knowledgeable customer service. You'll enjoy dealing with our customer service team members, we promise! And if an item doesn't work out for any reason, no problem. We have one of the most generous return policies you'll ever encounter.
Back in 1989, our company was founded by two parents, Karen and Ian Scott, who wanted the best products for their own kids—and a smarter, easier way to find them. Times change and kids grow, but our guiding principle remains unchanged. We are proud to be a trusted resource for parents, and we'll continue working hard to keep your trust.